This morning I sat down in front of my laptop and set out to read some new blog posts. My strategy involved searching Twitter for the hashtag #blogging and choosing three links. The links I chose had a professional appearance and were accompanied by a relevant graphic. Upon clicking each post, however, I was disappointed to find that all three of the links I picked out failed to address the importance of editing blog content. All three posts I read contained errors in spelling, grammar, and readability.
The Importance of Editing Blog Content for Readability, Spelling and Grammar
Spelling and grammar are so important to a lot of readers. Consequently, it can be very distracting to read a post filled with spelling errors or poor word usage. If a word is misspelled, an entire sentence can lose its meaning. When the grammar is terrible in the body of the post, it becomes difficult for the reader to understand what the writer is trying to say. Clicking away from the content becomes tempting when readability is lost.
Where else can you learn about the importance of editing blog content?
Blogging is a fast-moving medium. As a result, it’s tempting to produce a lot of content quickly rather than spending more time creating high-quality content. Therefore, when writing a blog is an important part of the marketing strategy for your small business, it’s much more important to write content that is high quality than it is to post a lot of junk.
I recently listened to an episode of Darren Rowse’s Problogger podcast, entitled “Edit Your Blog Post with Seven Simple Steps“. Darren sets out seven simple strategies for producing top-notch content. He also discusses how poor posts can turn off readers. Between listening to Darren’s editing process and this disappointing experience reading a few simple posts, I definitely agree upon the importance of editing blog content!
Tools and services can help you address the importance of editing blog content.
I’ve put together a short list of resources you can refer to when building readable and error-free blog posts for your business.
- Grammarly, online grammar-checking.
- Grammar Girl: Quick and Dirty Tips
- How to Check Grammar and Spelling Mistakes in WordPress
- 5 tips to write readable blogposts, courtesy of Yoast.
- Hire a professional content editor to read over and improve your posts before you publish them.
Do you write a blog for your small business? Do you think it’s more important to write a lot of content quickly, or to spend more time writing high-quality, edited content?